SHE/THEY
product and brand designer, with a lean towards visual design
PRODUCT DESIGN
PRODUCT DESIGN
USER EXPERIENCE DESIGN
USER EXPERIENCE DESIGN
BRAND DESIGN
BRAND DESIGN
VISUAL DESIGN
VISUAL DESIGN
GRAPHIC DESIGN / ILLUSTRATION
GRAPHIC DESIGN / ILLUSTRATION
WEB DESIGN
WEB DESIGN
ART DIRECTION
ART DIRECTION
POSTER & EDITORIAL DESIGN
POSTER & EDITORIAL DESIGN
USER RESEARCH
USER RESEARCH
DESIGN STRATEGY
DESIGN STRATEGY
EXPERIENCES /
PLACES THAT HELPED ME EVOLVE AS A DESIGNER
FREELANCE BRAND DESIGNER - STOODIOOS / PRESENT
DIGITAL PRODUCT DESIGNER - NIKE / 2023-2026
DIGITAL PRODUCT DESIGN INTERN - NIKE / 2022
CORE NEWS DESIGN INTERN - CNN / 2022
CREATIVE INTERN - ESTÉE LAUDER / 2021
EXPERIENCES /
PLACES THAT HELPED ME EVOLVE AS A DESIGNER
FREELANCE BRAND DESIGNER
- STOODIOOS / PRESENT
DIGITAL PRODUCT DESIGNER
- NIKE / 2023-2026
DIGITAL PRODUCT DESIGN INTERN
- NIKE / 2022
CORE NEWS DESIGN INTERN
- CNN / 2022
CREATIVE INTERN
- ESTÉE LAUDER / 2021
EXPERIENCES /
PLACES THAT HELPED ME EVOLVE AS A DESIGNER
FREELANCE BRAND DESIGNER - STOODIOOS / PRESENT
DIGITAL PRODUCT DESIGNER - NIKE / 2023-2026
DIGITAL PRODUCT DESIGN INTERN - NIKE / 2022
CORE NEWS DESIGN INTERN - CNN / 2022
CREATIVE INTERN - ESTÉE LAUDER / 2021

i'm
i'm
i'm
Shannon Li
Shannon Li
Shannon Li
I love telling stories through design and visuals. that are thoughtful.
I love telling stories through design and visuals. that are thoughtful.
I'm from Brooklyn, NY. I studied User Experience Research and Design at University of Michigan (BS & MSI), in which my academic background started in interaction design and user research. This very soon transformed into grounding myself in UX Design, particularly in UI and visual design that I've gravitated towards.
Over the years, I've been ingrained in multiple steps of the design process from user empathy through user research to the pixels & micro interactions of visual design to vision + product strategy of how we scale and think of impact in the context of the larger ecosystem. I've carved my space as a product designer that elevates and establishes strong visual design and makes thoughtful, intentional decisions throughout every point of consumers journeys in digital experiences. Joy is found in breaking & manipulating type and exploring colors. I enjoy creating work that is beautiful and connects with people.
This has slowly evolved into expanding my discipline into other interest areas including Branding and Art Direction, where I strive to bring my product design lens into how I can create joyful branding moments.
Currently, I’m a freelance designer based out of New York City. Previously, worked at Nike as a designer.
I'm from Brooklyn, NY. I studied User Experience Research and Design at University of Michigan (BS & MSI), in which my academic background started in interaction design and user research. This very soon transformed into grounding myself in UX Design, particularly in UI and visual design that I've gravitated towards.
Over the years, I've been ingrained in multiple steps of the design process from user empathy through user research to the pixels & micro interactions of visual design to vision + product strategy of how we scale and think of impact in the context of the larger ecosystem. I've carved my space as a product designer that elevates and establishes strong visual design and makes thoughtful, intentional decisions throughout every point of consumers journeys in digital experiences. Joy is found in breaking & manipulating type and exploring colors. I enjoy creating work that is beautiful and connects with people.
This has slowly evolved into expanding my discipline into other interest areas including Branding and Art Direction, where I strive to bring my product design lens into how I can create joyful branding moments.
Currently, I’m a freelance designer based out of New York City. Previously, worked at Nike as a designer.

"When drinking water,
remember its source"
"When drinking water,
remember its source"
In Chinese culture, there is a culturally poetic and enduring saying - "When drinking water, remember its source."
There are many people whom I have worked with in design and crossed paths with outside of design that I have a lot of gratitude & credit for advocating and in shaping my professional journey as a designer so far and as a human being. They've taught me practical design skills, and most importantly, gave me space to make mistakes and shown me what better looks like. Their unseen support and advocacy means the world to me. They've supported me as a designer, as a queer woman of color, and beyond my shy, introverted nature.
In Chinese culture, there is a culturally poetic and enduring saying - "When drinking water, remember its source."
There are many people whom I have worked with in design and crossed paths with outside of design that I have a lot of gratitude & credit for advocating and in shaping my professional journey as a designer so far and as a human being. They've taught me practical design skills, and most importantly, gave me space to make mistakes and shown me what better looks like. Their unseen support and advocacy means the world to me. They've supported me as a designer, as a queer woman of color, and beyond my shy, introverted nature.
Designer By Day, In The Kitchen By Night.
Designer By Day,
In The Kitchen By Night
Growing up, I always found myself in the kitchen, cooking with and for the people I love. There are many shared sentiments between cooking and design. Every aspect from understanding how important every ingredient, no matter how small, greatly impacts a dish. To the joy of bringing people together to the table the same way design excites and defines people’s experiences.
In design, I strive to understand every individual parts of a product (visuals, interactions, big picture, and story) that when put together, speaks in volume to the power of a great user experience and branding moment.
Growing up, I always found myself in the kitchen, cooking with and for the people I love. There are many shared sentiments between cooking and design. Every aspect from understanding how important every ingredient, no matter how small, greatly impacts a dish. To the joy of bringing people together to the table the same way design excites and defines people’s experiences.
In design, I strive to understand every individual parts of a product (visuals, interactions, big picture, and story) that when put together, speaks in volume to the power of a great user experience and branding moment.
And spending most of my days
And spending most of my days
And spending most of my days
Enjoying the simple things.
Enjoying the simple things.
Enjoying the simple things.
I also love to run in the mornings, bike, listen to music and spend time by coastlines & the water with the people I love.

Say Hi
Say Hi
Say Hi
shannon11.6li@gmail.com
shannon11.6li@gmail.com
shannon11.6li@gmail.com


9177573517
9177573517






