SHE/THEY
product and brand designer, with a lean towards visual design
PRODUCT DESIGN
PRODUCT DESIGN
USER EXPERIENCE DESIGN
USER EXPERIENCE DESIGN
BRAND DESIGN
BRAND DESIGN
VISUAL DESIGN
VISUAL DESIGN
GRAPHIC DESIGN / ILLUSTRATION
GRAPHIC DESIGN / ILLUSTRATION
WEB DESIGN
WEB DESIGN
ART DIRECTION
ART DIRECTION
POSTER & EDITORIAL DESIGN
POSTER & EDITORIAL DESIGN
USER RESEARCH
USER RESEARCH
DESIGN STRATEGY
DESIGN STRATEGY
i’m
i’m
Shannon
Li
Shannon
Li
Shannon
Li
Shannon
Li
I love telling stories through design and visuals. that are thoughtful.
I love telling stories through design and visuals. that are thoughtful.
I studied User Experience Research and Design at University of Michigan, in which my academic background started in interaction design and user research. This very soon transformed into grounding myself in UX Design, particularly in UI and visual design that I've gravitated towards.
Over the years, I've been ingrained in multiple steps of the design process from user empathy through user research to the pixels & micro interactions of visual design to vision + product strategy of how we scale and think of impact in the context of the larger ecosystem. I've carved my space as a product designer that elevates and establishes strong visual design and makes thoughtful, intentional decisions throughout every point of consumers journeys in digital experiences. I enjoy creating work that is beautiful and connects with people.
This has slowly evolved into expanding my discipline into other interest areas including Branding and Art Direction, where I strive to bring my product design lens into how I can create joyful branding moments.
Currently, I’m a designer at Nike based out of New York City. I also do freelance design.
I studied User Experience Research and Design at University of Michigan, in which my academic background started in interaction design and user research. This very soon transformed into grounding myself in UX Design, particularly in UI and visual design that I've gravitated towards.
Over the years, I've been ingrained in multiple steps of the design process from user empathy through user research to the pixels & micro interactions of visual design to vision + product strategy of how we scale and think of impact in the context of the larger ecosystem. I've carved my space as a product designer that elevates and establishes strong visual design and makes thoughtful, intentional decisions throughout every point of consumers journeys in digital experiences. I enjoy creating work that is beautiful and connects with people.
This has slowly evolved into expanding my discipline into other interest areas including Branding and Art Direction, where I strive to bring my product design lens into how I can create joyful branding moments.
Currently, I’m a designer at Nike based out of New York City. I also do freelance design.
Designer By Day, In The Kitchen By Night.
Designer By Day,
In The Kitchen By Night
Growing up in Brooklyn, I always found myself in the kitchen, cooking with and for the people I love. There are many shared sentiments between cooking and design. Every aspect from understanding how important every ingredient, no matter how small, greatly impacts a dish. To the joy of bringing people together to the table the same way design excites and defines people’s experiences.
In design, I strive to understand every individual parts of a product (visuals, interactions, big picture, and story) that when put together, speaks in volume to the power of a great user experience and branding moment.
Growing up, I always found myself in the kitchen, cooking with and for the people I love. There are many shared sentiments between cooking and design. Every aspect from understanding how important every ingredient, no matter how small, greatly impacts a dish. To the joy of bringing people together to the table the same way design excites and defines people’s experiences.
In design, I strive to understand every individual parts of a product (visuals, interactions, big picture, and story) that when put together, speaks in volume to the power of a great user experience and branding moment.
And spending most of my days
And spending most of my days
And spending most of my days
Enjoying the simple things.
Enjoying the simple things.
Enjoying the simple things.
I also love to run in the mornings, bike, listen to music and spend time by coastlines & the water.
Say Hi
Say Hi
Say Hi
shannon11.6li@gmail.com
shannon11.6li@gmail.com
shannon11.6li@gmail.com
9177573517
9177573517